
The Psychology of Colour?
There’s this pressing movement in design to move away from stereotypes, to incorporate colour in a unique and impressive way- to tell a story about a brand with colour only. But then, there’s all this information and data out there professing there is a psychology of colour and that human perception is flawed to be attracted to and shy away from particular colours. It even goes a step deeper, differentiating between the preferences of males and females and their expectations